The CRM built for the dealership floor.
Gladius scores the leads on your floor. Built by an operator with eight years in automotive retail, including GSM and F&I Director roles.
The CRM that sees the deal before it dies.
You can't save a deal you can't see. Seven Pulse boards, one per role, all fed by the same live feed. Every greeting, write-up, demo, T.O., and F&I hand-off shows the moment it happens, so nothing slips while nobody's looking. A BDC manager watches response clocks and SLA breaches. A rep watches their own commission tick up. The GM sees the whole floor at a glance. What's below is the real product, running live. Not a screenshot.
Meet Onyx.
Onyx
The model is strong. The judgment is ours.
Onyx runs on a leading frontier AI model. We didn't build it from scratch, and we don't have to keep pace with it ourselves.
Not a tour. The actual software.
Every panel below is a simulated example of the CRM, running on sample data, deep-linked to a role and view. Click in, scroll around, and walk the parts of the day that decide the month.
One thread per customer. Every channel in it.
- Draft-with-Onyx in one tap
- Quiet hours are enforced before automated texts send
The deals going cold.
Onyx scans active leads for dying-deal signals every 15 minutes.
- Stage pills move the deal and log it in one motion
- Next-best-action on every rotting deal, with talking points
- Equity mining flags customers who can trade up right now
Pencil a deal your customer can actually read.
Three payment scenarios side by side, Florida tax math baked in, and a clean comparison link the customer can open on their own phone. The lender rail, RouteOne and Dealertrack via 700Credit, runs off the same deal record, so nothing gets re-keyed.
- Credit app encrypted at rest, secure-link e-sign on the customer's phone
- OFAC + Red Flags screens fire automatically on submit
- Adverse-action notices generate with specific Reg B reasons
How your team replies.
Many CRMs now say AI. The question that matters is what your team does when a lead lands: Gladius alerts them and creates a rep task.
Priced in the open. Judged in ninety days.
Many CRMs in this industry hide their price behind a quote form and a long contract you sign before you know if it works. We publish the number, and we earn the contract. Ninety days to prove it, then a year at a rate that never moves on you.
- Full CRM: leads, pipeline, inbox, calendar, customers
- Up to 5 team seats
- Up to 3 lead sources, with attribution
- Texting from a shared number pool, capped daily
- Onyx AI message drafts
- Manual inventory
- Email support
- Inventory feed auto-sync
- Dedicated texting number
- Desking and lender tools
- Everything in Entry
- Unlimited seats with role scoping
- Unlimited lead sources, full attribution
- Inventory feed auto-sync
- Dedicated texting number, custom limits
- Desking with lender rail and Florida tax math
- OFAC and Red Flags checks on submit
- Onyx morning brief and coaching notes
- Phone and email support
- White-glove onboarding and free migration
- Everything in Growth
- Multiple dealers under one group login
- Group-level reporting and leaderboards
- Cross-dealer customer and inventory visibility
- Priority support with response-time commitment
- Quarterly performance review with the founders
- Volume terms for groups of four dealers or more
- Everything in Scale
- Unlimited dealers in the group
- DMS and inventory integrations scoped per group
- Custom workflows and reporting builds
- Dedicated onboarding for every dealer
- Direct line to the founders
The proving period, billed monthly whichever plan you pick. Every plan starts with ninety days. If Gladius hasn't outperformed the CRM you left, walk at day ninety and owe nothing further.
The partnership. After the proving period your plan converts to a twelve-month agreement at your locked rate. Pay monthly, or pay the year up front and take two months free.
The first twenty-five dealers keep their signing rate for as long as they remain a client. When prices rise later, and they will, yours doesn't.
We move your customers, leads, and history out of your current CRM ourselves, before day one. Switching cost is our problem, not yours.
Billed monthly, per dealer. No setup fee, no per-seat charges on Growth and above. Groups pay per dealer at their tier rate. Prices shown are for Gladius CRM; web design projects are a separate product line with separate pricing on the Web Design page.
See Gladius run your store.
A 30-minute demo on your real data. Not a canned deck. We'll rank your open leads live, show you the deals rotting in your pipeline right now, and let you drive the product yourself.
Book a demo →I'm Onyx, an AI assistant for questions about Gladius.
Ask me about pricing, the ninety-day proving period, or free migration. I can't see your account or contact anyone, and I never text or email you.
