Founder cell
When the floor is on fire, call. Day or night.
Ricardo's actual cell. Not a switchboard, not a forwarded line, not an AI receptionist pretending. If prod is down, you suspect a breach, you have a billing dispute, or anything is blocking your team — this is the number.
Response SLA
1 hour, 24/7
Use case
Prod down. Breach suspected. All reps blocked. Billing dispute over $5K. Anything blocking the floor.