Plain-English terms.

Who we are

“Gladius CRM,” “we,” “us,” and “our” refer to GladiusCRM LLC, which operates the website at gladiuscrm.com and the customer-relationship software used by automotive dealerships and their affiliates (collectively, the “Service”). “You” means a visitor to the website, a dealership customer whose information is captured through a lead form, or an end user who has opted in to any SMS program described below.

Acceptance

By using the Service, submitting a lead form, or opting in to a text-message program, you agree to these Terms and to our Privacy Policy. If you don’t agree, don’t submit forms and don’t opt in.

What the Service is (and isn’t)

Gladius CRM is dealership software. The public marketing site (gladiuscrm.com) exists so dealers can evaluate the product and consumers can request information from participating dealerships. Lead forms on this site and on dealer sites route submissions to the dealership you selected or that owns the page you visited. We are the platform; the dealership is the party you are contacting.

Lead forms and consumer information

When you submit a form asking a dealership to contact you, we collect the information you provide (typically name, phone, email, and vehicle interest). We share that information with the dealership you selected so they can respond to your inquiry. We do not sell your information to third parties. See our Privacy Policy for the full inventory of what we collect and why.

SMS terms

This section applies to the SMS text-messaging program described below. It is written to satisfy US mobile-carrier requirements for toll-free and A2P messaging and is provided for review by our messaging providers and their carrier partners.

Gladius demo and booking texts

If you request a demo or book a time on gladiuscrm.com and check the optional text message box next to your phone number, GladiusCRM LLC (“Gladius”) may text you. We send text messages about your demo request, such as a confirmation of the time you chose. Message frequency varies. Msg & data rates may apply. Reply STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT or REVOKE to opt out, or HELP for help. This consent is not required to request a demo. The sections below describe a separate dealership program.

Program name

VIP Auto Enterprise appointment reminders and service updates

Program description

After you submit a lead form on gladiuscrm.com or on a website operated by VIP Auto Enterprise, and after you have expressly agreed to receive text messages by checking or providing consent adjacent to the phone-number field on that form, VIP Auto Enterprise (or Gladius CRM on VIP Auto Enterprise’s behalf) may send you text messages relating to your inquiry, upcoming or missed appointments, service reminders, delivery updates, and follow-up communications about vehicles you inquired about.

Message frequency

Message frequency varies based on your interaction with VIP Auto Enterprise and the reason you opted in. A typical inquiry may generate several messages during the first week and periodic follow-ups thereafter.

Cost

Msg & data rates may apply. Message and data rates depend on your mobile carrier and plan. Gladius CRM and VIP Auto Enterprise do not charge you for the messages themselves.

Opt-out

You can cancel the SMS service at any time. Reply STOP (or any of: STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT, REVOKE) to any message from the program. After you send STOP, we will send you one confirmation message and no further messages unless you opt back in. Opt-out is honored automatically and immediately in our systems.

Help

For help at any time, reply HELP to any message, or contact us at support@gladiuscrm.com. We will respond with information about the program and how to manage your subscription.

Carriers

Carriers (including but not limited to AT&T, T-Mobile, Verizon Wireless, Sprint, U.S. Cellular, and their affiliates) are not liable for delayed or undelivered messages.

Privacy for the SMS program

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors that support the SMS program itself (for example, the messaging provider that delivers the SMS to your carrier) is permitted only for that purpose. All other categories of data use are governed by our Privacy Policy.

Sample messages

The following are representative examples of messages you may receive:

• “Hi {firstName}, this is VIP Auto Enterprise. Just following up on your inquiry about the {vehicle} — do you have a few minutes today to schedule a look?”
• “Reminder: your appointment at VIP Auto Enterprise is tomorrow at {time}. Reply YES to confirm or call us to reschedule.”
• “Your service at VIP Auto Enterprise is ready for pickup. Reply HELP for questions or STOP to opt out.”

Acceptable use

Don’t use the Service to break the law, harass anyone, send spam, attempt to access anyone else’s account, or interfere with the operation of the Service (including automated scraping of the marketing site, denial-of-service attempts, or probing for vulnerabilities outside of a documented, coordinated disclosure process). Dealers using the platform have a separate written agreement covering their business use of the software.

Disclaimers

The Service is provided “as is.” We make no warranty that the Service will be uninterrupted or error-free. We’re a small team; we work hard to keep things up. To the fullest extent permitted by law, we disclaim all implied warranties.

Limitation of liability

To the fullest extent permitted by law, Gladius CRM will not be liable for any indirect, incidental, consequential, or punitive damages arising out of your use of the Service. Direct-damages liability is capped at the amount you paid us for the Service in the twelve months preceding the claim, or $100 if that amount is zero.

Governing law

These Terms are governed by the laws of the State of Florida, without regard to conflict-of-laws principles. Any dispute will be resolved in the state or federal courts located in Hillsborough County, Florida, and you consent to that jurisdiction.

Changes

We may update these Terms. Substantive changes will be noted at the top of the page with an updated effective date. Continued use of the Service after a change means you accept the change.

Questions

Email support@gladiuscrm.com for questions about these Terms, the SMS program or privacy.

GladiusCRM LLC, 3710 Corporex Park Dr, Suite 215, Tampa, FL 33619

Effective date: 2026-07-03