Clean APIs. Real lead attribution. Predictable rev share. One platform that doesn’t fight you.
Inquiries open · Tier 1–3 rolling out with first anchor partners
The agency reality
Every dealer rooftop runs a different stack. VinSolutions on one. CDK Elead on another. DealerSocket on the next. Two are still on Reynolds and the data only comes out on Tuesdays. Every CRM has different fields, different webhooks, different lockouts. Lead vendor APIs change without notice. Routing breaks at 8am and nobody knows whether it’s your fault, the vendor’s fault, or the dealer’s fault — and while you sort it out, the dealer is losing leads.
Most agencies we’ve talked to have a part-time ops person whose whole job is reconciling — pulling reports out of five CRMs, mapping them to one spreadsheet, and trying to tell a coherent story about whether the paid spend actually produced cars sold. The reporting layer is held together with VLOOKUPs and prayer.
We built this platform to be the one your agency actually wants to integrate with. Not because we’re going to replace every CRM your dealers run on day one — that’s not how it works — but because when a dealer in your bookdoes migrate, the integration on your side should take an afternoon, not a quarter.
What we give you
These aren’t bullets we copy-pasted from a partner deck. They’re the answers to the actual complaints we heard from the first agency calls.
01
/api/webhooks/adf accepts ADF/XML from any lead source — Cars.com, AutoTrader, OEM, third-party. Inside the platform, tRPC gives your engineers end-to-end type safety on the authenticated side. One contract per agency, not one per rooftop.
02
Source → first touch → last touch → close, in real time. Not “what the dealer reported last Tuesday.” You see the same lead history the dealership sees, scoped to the rooftops you manage.
03
Every dealer you manage in one view. Per-tenant data stays anonymized to the agency seat by default, but cross-tenant analytics — the trend lines that let you show a client “here’s how you stack up” — are yours.
04
When an integration breaks at 9am on a Saturday, you don’t open a vendor ticket. You call Ricardo. The founder cell number is 813-442-0253. It’s his cell, not a queue.
05
A documented percentage of MRR for each dealer rooftop you bring in, paid for the life of the account. The actual percentage lives in the partner agreement that comes out of the Tier 1 conversation — not on a marketing page.
And one we’ll say out loud
When you bring a dealer in, your team becomes our customer too — not an introducer we forget about. Your engineer is on the integration thread. Your account lead gets the QBR data. Quiet bypass is how partner programs die. We’d rather not start one we plan to violate.
The partner program
The program is opening. Tier 0 inquiries are accepted now; Tier 1–3 contracts roll out as we sign the first anchor partners. We’ll tell you exactly where we are when we talk.
00
30-minute intro call. No commitment.
Requirement
Submit interest. Bring a dealer name (or not).
You earn
Direct line to the founder. Honest fit assessment.
Status
Open now.
01
Bring 1–3 dealers. Earn referral fees.
Requirement
Refer a dealer that signs.
You earn
Documented one-time referral fee per signed dealer.
Status
Rolling out with the first anchor partners.
02
Bring 5+ dealers. Earn ongoing rev share.
Requirement
5+ signed dealers under management.
You earn
Ongoing rev share % per dealer MRR. Persists for the life of the dealer account.
Status
Rolling out with the first anchor partners.
03
Bring 15+ rooftops. Joint roadmap + custom sprints.
Requirement
15+ signed rooftops under management.
You earn
Highest rev share tier. Joint roadmap input. Custom integration sprints.
Status
Rolling out with the first anchor partners.
Disclosure: we publish “%” rather than a specific rev share number because the documented program is finalized inside the partner agreement, not on a public page. We don’t want to put a number in front of an agency that isn’t the number they’d sign for.
What we expect
01
Refer only dealers that match our ICP — multi-rooftop, modern, not married to a Reynolds DMS lock-in pain point that we can’t solve. A bad-fit referral burns your client and our cycle. We’d rather you bring three great ones than ten you’re unsure about.
02
Your team becomes our customer too. We expect a named account lead and a named integration engineer on your side, both of whom we talk to directly. No black-box middlemen between us and the rooftop.
03
When a dealer wins something publishable, we want to co-write the case study with you and put both logos on it. Joint stories beat solo ones. Your brand benefits, ours does, the dealer’s does.
Integration story
If your agency builds tools, runs custom reporting, or ships internal apps, here’s the surface area you integrate against.
Webhooks
HMAC-SHA256 signed per dealer. Retries on non-2xx with exponential backoff. Full payload schemas + curl examples on /api-docs.
lead.createdFires the moment a new lead enters any rooftop you manage. Source, vehicle interest, raw payload.
lead.scoredFires when Claude returns a score on a fresh lead. Intent, urgency, recommended next action.
appointment.scheduledFires when a customer confirms an appointment via the customer portal, BDC text, or phone agent.
communication.sentFires on every outbound SMS, email, or call connect. Channel, template, AI-or-human authorship.
payment.capturedFires when a Stripe Connect deposit clears for a dealer rooftop you manage.
SDK + access
tRPC TypeScript clientEnd-to-end type-safe client for the authenticated surface. Every endpoint inferred from the server — refactors don’t silently break your integration.
REST for ADFCurl-friendly POST to /api/webhooks/adf. If you can hit a URL with XML, you can deliver leads.
Multi-tenant impersonationAvailable on request, audited per session, for agency-managed support. You shouldn’t have to screenshare with your dealer to fix a routing rule.
Shared engineering SlackTier 2+. Your integration engineer and ours talk directly. No ticket queue between the people who actually need to debug.
Direct lines
The first agency conversation goes straight to the founder. 30 minutes, no deck, no qualifying form. We’ll tell you where we are in the program and you tell us what your book looks like.
The founder
Direct
Ricardo Gamon
20-year operator. Sales → F&I → GSM. Now writing the code your dealers run on.
Founder cell
813-442-0253Text or call. This is the line that picks up when an integration breaks at 9am Saturday.
Gladius Technologies LLC · Tampa, FL · 2026