AI in dealerships is being measured wrong.
We're tracking 'response time' and 'engagement rate' — the easy first-order metrics — but missing the one that actually compounds: did the AI make the rep smarter over time? Did the third deal go down faster because the first two trained the floor? That's the real ROI, and almost nobody is measuring it. If your AI vendor can't show you a rep-learning curve, you bought a chatbot, not a coach.
- AI
- Service drive