Gladius
LoadingDealership Revenue Intelligence™
Eight questions. One score out of 100. A plain answer to the only question that matters: are you running a modern store, or feeding an antique database?
No email required. No lead capture. Your numbers stay in your browser. Share the score only if you want to.
From form submission to the first real human reply — not an autoresponder.
Of every 100 inbound leads, how many get a real appointment on the calendar?
Between 8pm Friday and 8am Monday — does anything happen when a lead lands?
One unified inbox, or separate systems for each channel?
Matching owned customers to new deals based on payoff and equity.
Total BDC payroll plus tools, divided by monthly front-end gross.
Whichever DMS your store runs today.
CRM, BDC tool, texting, call tracking, desking, equity, payments, chat, reviews — count them.
Your DRI Score™
Critical
Your CRM is actively costing you deals. This is the exact profile Gladius was built for — a 20-year operator rebuilding the floor with software that ships.
The scale
85 — 100
Elite
You are running a Dealership Revenue Intelligence operation. Your speed, conversion, and staffing efficiency are at the ceiling of what the category is capable of. The rest of the industry is studying you and doesn't know it yet.
70 — 84
Strong
You have modernized the fundamentals. Response times are tight, after-hours is covered, the stack is tidy. A few specific leaks are costing you six to twelve units a month — and you already know which ones.
55 — 69
Average
You are running a 2019 store in a 2026 market. The basics work. Most leads get answered eventually. The store makes money. The problem is what you can't see: the 40 percent of inbound that dies in the gap between shifts.
35 — 54
Leaking
Your CRM is a museum. It records what happened yesterday and causes nothing to happen today. You are paying BDC reps to do what software should do, and paying software vendors for tools your team refuses to log into.
0 — 34
Critical
Most of your lead volume is not being worked. You are buying inventory you don't get to sell because the follow-up is theater. A competitor down the street with the same franchise and half the floor traffic is eating your lunch.
How we weight it
The weights are not arbitrary. They come from five years of benchmark data across hundreds of stores. Speed to lead and appointment rate move the deal count. Everything else is margin.
Speed to lead
The single strongest predictor of close rate.
Appointment set rate
Leads mean nothing. Butts in seats mean everything.
After-hours coverage
Half of modern inbound happens after 6pm.
Unified inbox
Calls, texts, email, web chat — one thread or chaos.
Equity mining cadence
The existing book is the cheapest lead source on earth.
BDC cost vs. sales
BDC should pay for itself three times over. Often doesn't.
DMS integration
Real-time or nightly decides whether your data is lying to you.
Stack consolidation
Six tools is not a stack. It's a tax.
If you scored under 60
We migrate 4 rooftops a month. Migration team is one person — the founder. If the math doesn’t work in your store, I’ll tell you on the call and we’ll part friends.