Cost / lead$17
Cost / appt$86
Cost / show$136
Cost / close$422
ROI multiple7.6×
Biggest leak
Lead → appointment — losing 80% of the funnel.
Gladius
LoadingFree tool · Lead source cost calculator
Six lead sources, six rows. Type in your numbers — spend, leads, appointments, shows, closes. We surface your real cost per close, your ROI multiple, and the funnel step quietly losing you deals.
Headline insight
Most expensive close
AutoTrader $483
Cheapest close
Website chat $113
Biggest funnel leak
AutoTrader Lead → appointment · 82%
Global assumption
Average gross per deal
Front-end + back-end blended. Default $3,200 is a rule-of-thumb median we see across the pilot rooftops.
Biggest leak
Lead → appointment — losing 80% of the funnel.
Biggest leak
Lead → appointment — losing 82% of the funnel.
Biggest leak
Lead → appointment — losing 75% of the funnel.
Biggest leak
Show → close — losing 80% of the funnel.
Biggest leak
Show → close — losing 71% of the funnel.
Biggest leak
Lead → appointment — losing 76% of the funnel.
Numbers shown are computed live in your browser — nothing is sent anywhere until you submit the email form. Pilot data referenced here comes from three live Gladius rooftops; ranges are directional, not a peer-reviewed survey.